The Age of E-Tail

"Studies show that the uses made of the Internet become more varied the longer a subscriber has had Internet access."

"The question should not be how to uses the Internet to grow existing business, but how to use existing business to develop an Internet presence."

"The Internet is allowing a very fundamental re-segmentation of what have been long considered by physical-world retailers as well established segments."

"Darwinism rules in e-shopping and forces you to reconsider your competitiveness constantly. Rapid adaptation to a quickly changing environment will become the critical competitive edge."

"The Internet enables you to market in real time, building unprecedented flexibility into 'campaigns'. It allows companies to establish individual dialogues with specific customers."

"Context is what makes great web sites stand apart from the rest, and provides the online shopper with benefits beyond those available in physical stores."

"One-to-one sales to individual customers is a trump card that every e-shopping player needs to hold."

"Companies who manage to influence and change the value chain of the whole of their industry will have the greatest opportunity to create new sources of profit and growth."

"The perceived zero cost of (re) production and distribution of digital products will lead to a radical restructuring of the competitive landscape."

"An essential economic aspect of e-tailing services is that a major part of the work done is transferred to the customer?the concept of self-service. "