Selling on the Net

"The governor on the throttle has to be a solid recognition of why you're on the Net, what your customers will respond favorably to, and what you're trying to get them to do."

"Marketing is a late addition to Internet action. And the medium is evolving so fast that any rules can be obsolete before you even have a chance to study them."

"If you just mention your site in your other promotional efforts, you'll draw more visitors than if you don't mention it. If you explain why someone should visit your sight you'll draw far more."

"People use their personal computers instead of watching television when they want to interact with a device instead of passively watching it. Give your visitors what they want: a chance to do something instead of watching you do it."

"Don't make the mistake so many market-unconscious sites make?telling the visitor what you want to say, not what he or she wants to see. That can overcome multiple deficiencies in art, in production, in vocabulary, in overall polish. "

"If you're paying for a Web site, the Web site has to pay you back. Any other way of keeping score is an excuse."

"The Internet is a paradoxical medium. It is at once the most sophisticated communications tool ever invented and the most primitive in its psychological impact."

"As a general rule, keep your layouts uncomplicated, and focus on the contents of each page element rather than trying to achieve complicated element positioning."

"You can use the Web to provide huge amounts of product information, screening out casual browsers from qualified leads at a very low cost."