Marketing on the Internet

"The networks connected to the Internet have all agreed on certain communication protocols regarding how packets are sent and received, e-mail addressing, and so on."

"Marketing on the Internet is a "pull" activity. You must bring the audience to the site and entice them to stay."

"The Web is nonlinear by nature and by design?you can jump from topic to topic, document to document, and site to site all over the Web. "

"Information is the forte of the Internet, and the Web browsers make hunting down information much easier."

"You can use your Web site to carry out some marketing research functions such as customer surveys, product interest and reaction surveys."

"The Web is not generally considered a mass market (in spite of its numbers); rather it involves one-on-one promotion."

"Joining appropriate discussion groups is one good way to gain visibility for you and your Web site."

"While return on investment is very important in evaluating marketing, there are some other useful Net-centric measures available to the Web marketer."

"When selecting an Internet access provider or network, ask about the provider's acceptable use policies?make sure they support the kind of business activities you would like to pursue. "

"Secure transactions?through credit cards, the purchase of virtual money tokens, the establishment of accounts, and more?is a growth area for business on the Web. "

"Marking your material with the copyright notice is not required, nor is registering it with the Library of Congress, but doing so entitles you to additional legal protections."

"HTML files are also ASCII files, but with commands embedded in the text which direct any browser that displays it, how to display it, and how to use information about embedded links to other documents."

"Original graphics and picture files can be made using computer screen captures, scanned hardcopy images, video frame grabbers, digital cameras, and computer-generated graphics."

"A well done, up-to-date, useful database will also encourage others throughout the Web to add links to your database."

"The nonlinear style is excellent for marketing?many points can be made quickly, and the anchors with links to other documents can then be used to more fully explain things. "

"Readers may jump in from anywhere to anywhere, so navigation links are critical."

"The different groups offering search engines on the Web vary in the software and techniques they use (and in the resultant search quality, too)."

"These tools can assist you in providing information, gathering information, bringing traffic to the site, getting users involved, getting them to act and interact, and building customer loyalty through community."

"Each new development and improvement on the Internet should lead each business to a re-evaluation of the potential for online marketing."